"We have such a large and healthy audience of our own in India, the fact is that none of the filmmakers have really felt the need to reach out to a world audience," Aamir Khan told me in 2010, "and when I say really felt the need, I mean filmmakers in Argentina perhaps, or in France or Germany, different parts of the world, don't have such big and healthy audiences of their own and so they come from a situation where they really need to reach out to a world audience and an audience in the West."