This year, the iconic once-a-year fragrance fair Pitti Fragranze, which is held in Florence every September, incorporated the entire city into its scent design. Thus, in the process, let the select audience of buyers and journalists that attended the event, in on the secret nooks and crannies of the great renaissance town. From the Officina Profumo Farmaceutica di Santa Maria Novella, to the church of San Miniato al Monte, from the center to the outskirts, Florence became the “City of Fragrances” and in the process, reclaimed its scent, health and beauty heritage.
Following are a few personal highlights from this incredible journey of scent.
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