“What is elegance? Soap and water!” - Cecil Beaton
Eton CCO Sebastian Dollinger with his daughter, who wears the Minime denim shirt dress
Under the creative direction of rockstar designer Sebastian Dollinger, Eton’s CCO, the company has added a tiny kids capsule line to their already impressive and always planet-conscious lineup. Minute versions of two of the company’s bestsellers — the denim shirt now turned into a dress for little girls, and a white unisex oxford — are now at the core of this limited “Minime” collection.
Read More
Alice & Olivia face mask, can be pre-ordered at $10
Slap on some face cream, a little eyebrow pencil, pull on the face mask and go.
That’s our beauty routine these days, but are the masks here to stay? And how will you choose yours?
Read More
Three generations wear Eton tuxedo shirts perfectly! Photo courtesy of Eton
The wonderful thing about a tuxedo shirt is that when you Google “tuxedo shirt for women” you’ll get a selection that includes Ralph Lauren and H & M. There is no price range, no budget, no customer that cannot afford a simple, crisp, elegant tuxedo shirt. Everyone should own one, to wear with a pair of classic black pants, or a pencil skirt, or even a black suit. It’s The Minimalist Fashionista’s best friend, the tuxedo shirt!
And just in time for the Holiday season, wondrous Swedish shirt company Eton has come up with the perfect — I mean, THE shirt to end all your shirt searches — tuxedo shirt.
Read More